Godzilla is stomping his way into beer coolers across America! Pabst Blue Ribbon has teamed up with Cuban-American artist Peter Santa-Maria, better known as Attack Peter, for a larger-than-life collaboration capping off the King of the Monsters’ 70th anniversary year. Beginning in October 2025, over 60 million PBR cans and boxes will feature original Godzilla-themed artwork carved in Attack Peter’s signature linoleum block print style.

The Godzilla x PBR collaboration transforms Pabst’s iconic blue ribbon look into a showcase of handcrafted kaiju illustration. Each design was meticulously hand-carved using Attack Peter’s signature linoleum block print technique, resulting in striking black-and-white illustrations of Godzilla, Mothra, Mechagodzilla, and King Ghidorah. Together, they bring a collectible new dimension to one of America’s most recognizable beers.

The signature Godzilla design will feature prominently on PBR cans and packaging, including single-serve cans and the larger 25-ounce cans. The 25-ounce cans will go even bigger with three additional Kaiju designs from Attack Peter. A limited number of Godzilla cans will also feature a special “Heat Ray effect” that activates when chilled, turning the can blue at the perfect frosty temperature.

Attack Peter reflected on the collaboration as a personal milestone in his artistic journey. “The King of the Monsters has smashed open so many doors for me and today is a continuation of that epic journey!” said Attack Peter. “I’m so incredibly fortunate to work alongside Toho International and Pabst Blue Ribbon to bring my linoleum block print designs honoring Godzilla, Mothra, Mechagodzilla and King Ghidorah from my studio in Miami into your coolers, parties and anywhere else that calls for a monster sized celebration!”

Fans won’t have to wait long to get their hands on the new designs. The Godzilla Store offers exclusive products celebrating the Pabst Blue Ribbon collaboration, giving collectors a great way to toast the King of the Monsters in style.

Top Picks For You

  • Godzilla X PBR Attack Peter Black Snapback Hat
    Godzilla X PBR Attack Peter Black Snapback Hat
    Pre-Order
    Godzilla X PBR Attack Peter Black Snapback Hat
    $25.00

  • Godzilla X PBR Attack Peter Ivory T-Shirt
    Godzilla X PBR Attack Peter Ivory T-Shirt
    Godzilla X PBR Attack Peter Ivory T-Shirt
    Pre-Order
    Godzilla X PBR Attack Peter Ivory T-Shirt
    $32.00

  • Godzilla X PBR Attack Peter Long Sleeve Shirt
    Godzilla X PBR Attack Peter Long Sleeve Shirt
    Godzilla X PBR Attack Peter Long Sleeve Shirt
    Pre-Order
    Godzilla X PBR Attack Peter Long Sleeve Shirt
    $42.00

  • Godzilla X PBR Flame Patch Navy Trucker Hat
    Godzilla X PBR Flame Patch Navy Trucker Hat
    Pre-Order
    Godzilla X PBR Flame Patch Navy Trucker Hat
    $25.00

  • Godzilla x PBR Lanyard
    Godzilla x PBR Lanyard
    Godzilla x PBR Lanyard
    $12.00

  • Godzilla x PBR Portrait Koozie
    Godzilla x PBR Portrait Koozie
    Godzilla x PBR Portrait Koozie
    Sold Out
    Godzilla x PBR Portrait Koozie
    $8.00

    Click to Notify When Available!
  • Godzilla x PBR Sticker Pack
    Godzilla x PBR Sticker Pack
    Sold Out
    Godzilla x PBR Sticker Pack
    $12.00

    Click to Notify When Available!
  • Godzilla X PBR Vintage Navy Pullover Hoodie
    Godzilla X PBR Vintage Navy Pullover Hoodie
    Godzilla X PBR Vintage Navy Pullover Hoodie
    Godzilla X PBR Vintage Navy Pullover Hoodie
    $60.00

  • Godzilla x PBR x Attack Peter Natural Tee
    Godzilla x PBR x Attack Peter Natural Tee
    Godzilla x PBR x Attack Peter Natural Tee
    Sold Out
    Godzilla x PBR x Attack Peter Natural Tee
    $32.00

    Click to Notify When Available!
Godzilla x PBR
Godzilla X PBR Flame Patch Navy Trucker Hat
Godzilla X PBR Flame Patch Navy Trucker Hat
Pre-Order
Godzilla X PBR Flame Patch Navy Trucker Hat
$25.00

Godzilla X PBR Attack Peter Black Snapback Hat
Godzilla X PBR Attack Peter Black Snapback Hat
Pre-Order
Godzilla X PBR Attack Peter Black Snapback Hat
$25.00

Godzilla X PBR Attack Peter Long Sleeve Shirt
Godzilla X PBR Attack Peter Long Sleeve Shirt
Godzilla X PBR Attack Peter Long Sleeve Shirt
Pre-Order
Godzilla X PBR Attack Peter Long Sleeve Shirt
$42.00

Godzilla X PBR Attack Peter Ivory T-Shirt
Godzilla X PBR Attack Peter Ivory T-Shirt
Godzilla X PBR Attack Peter Ivory T-Shirt
Pre-Order
Godzilla X PBR Attack Peter Ivory T-Shirt
$32.00

Godzilla X PBR Vintage Navy Pullover Hoodie
Godzilla X PBR Vintage Navy Pullover Hoodie
Godzilla X PBR Vintage Navy Pullover Hoodie
Godzilla X PBR Vintage Navy Pullover Hoodie
$60.00

Godzilla x PBR x Attack Peter Natural Tee
Godzilla x PBR x Attack Peter Natural Tee
Godzilla x PBR x Attack Peter Natural Tee
Sold Out
Godzilla x PBR x Attack Peter Natural Tee
$32.00

Click to Notify When Available!
Godzilla x PBR Portrait Koozie
Godzilla x PBR Portrait Koozie
Godzilla x PBR Portrait Koozie
Sold Out
Godzilla x PBR Portrait Koozie
$8.00

Click to Notify When Available!
Godzilla x PBR Lanyard
Godzilla x PBR Lanyard
Godzilla x PBR Lanyard
$12.00

Godzilla x PBR Sticker Pack
Godzilla x PBR Sticker Pack
Sold Out
Godzilla x PBR Sticker Pack
$12.00

Click to Notify When Available!