Godzilla and Pabst Blue Ribbon Go Big With a 99-Can Collectible

Pabst Blue Ribbon and Godzilla have teamed up again with a new release that is impossible to ignore. The famously outrageous PBR 99 Pack returns in early 2026, this time wrapped head-to-tail in all-new Godzilla artwork created by ATTACK Peter. The oversized case holds ninety-nine cans and looks more like a monument to the King of the Monsters than a standard beer box.

This edition builds on last year’s Godzilla can collaboration, which put kaiju-themed artwork on tens of millions of PBR cans nationwide. The 99 Pack expands that concept into a full panoramic illustration, turning the entire kaiju-sized package into a single, continuous scene pulled from the Godzilla universe. Familiar faces like Godzilla, Mothra, Mechagodzilla, and King Ghidorah return, joined by new character elements designed specifically for this release.

Only 4,000 of these Godzilla 99 Packs are set to arrive in stores across the U.S., making it one of the most limited PBR art drops to date! The Godzilla 99 Pack is scheduled to hit shelves nationwide in early 2026, timed squarely for the biggest games of the year and the epic gatherings that come with them.

Please note that the Godzilla Store does not offer the PBR 99 Pack for sale. This product is intended for persons of legal alcohol purchase and drinking age.