Super7 Joins Forces with Toho International, Inc. for Godzilla ReAction Figures and More
Jan. 27, 2021
San Francisco, California – January 27, 2021 – Super7 is excited to collaborate with Toho International, Inc. to bring the King of the Monsters into its world of ReAction figures and more.
The debut 3.75″ articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a capsule collection, offering various products, including apparel and accessories. More Godzilla product will follow later in the year, escalating in 2022 with ULTIMATES! figures.
“It is not a stretch to say that Godzilla may be the most important license to Super7’s history, and one we hold with possibly too much reverence,” said Super7 Founder & Owner, Brian Flynn. “The genesis of Super7 started with Godzilla, and we can’t wait to add that same Super7 love and affection to Godzilla’s future.”
Super7 launched in 2001 as a magazine filled with content about collecting vintage Godzilla toys; from Marusan and Bullmark vinyl figures, die-casts and tin toys, to Shogun Warriors, featuring characters from Hedorah and Kamikaras to Rodan and Mothra. The first toy Super7 produced was a grey color variant of the Baremodel 1954 Godzilla, sold through a coupon available only in the first issue of the Super7 magazine in 2001.
“It was here that we started with our love for a giant rubber suited reptilian phenomenon,” added Flynn.
“Super7 oozes that cool factor in all its products, so we’re thrilled to bring Godzilla into their portfolio of premium products, including the popular ReAction Figures, ULTIMATES! line and more,” said Lora Cohn, Managing Director, Toho International, Inc. “Beyond quality products, Super7 brings so much meaning to Godzilla, with a team deeply passionate about the brand. We’re excited to offer this all-new line of products based on the King of the Monsters, and we think fans can truly feel the passion and love put into them.”
ReAction Figures celebrate the iconic action figure of our childhood. The unique size and sculpting style is simple while allowing the imagination to go all in on daily adventures. With ReAction Figures, Super7 continues the classic action figure style while making the figures we wished we had while growing up.
Super7’s super articulated ULTIMATES! 7” figures are the premiere fan product. They are made-to-order figures that come with a huge assortment of extra features, making them the most exceptionally intricate expressions of the character that can possibly be made.