04/08/2025
The 2025 Licensing International Excellence Awards nominations are in, and the King of the Monsters is standing tall across two iconic categories: Best Live Action Brand and Best Hardlines or Packaged Goods Collaboration.
Godzilla was recognized for the Best Live Action Brand category for its worldwide 70th anniversary campaign anchored by Godzilla Minus One and Godzilla x Kong: The New Empire, the AppleTV+ Monarch: Legacy of Monsters streaming series, and crossovers with DC Comics’ Justice League, the Marvel Comics Universe, and Hasbro’s Power Rangers. Godzilla's game appearances in Fortnite, Call of Duty, Minecraft, BrawlStars, Raw Thrills, and Stern Pinball were also highlighted. Apparel collaborations with Uniqlo, H&M, Santa Cruz Skateboards, Billionaire’s Boys Club, RIPnDIP, Brain Dead, and Tokidoki built up fashion appearances. Merchandise collaborations and brand activations and partnerships including the San Francisco Giants, McDonald’s, and Circle K, plus goods with Funko/Mondo, Playmates, Bandai, Super7, Hasbro, Mattel, McFarlane, and Jada Toy rounded out Godzilla's presence in experiences and collectibles.
The nomination for Best Hardlines or Packaged Goods Collaboration was supported by the Santa Cruz x Godzilla Collection and its iconic skate decks and apparel, which included the largest Santa Cruz skate deck ever created.
Winners will be announced during Licensing Expo Las Vegas starting May 20.